Concern Foundation’s 45th Annual Block Party CALIFORNIA DREAMING to Conquer Cancer

Saturday evening July 13, 2019 Concern Foundation’s 45th Annual Block Party will be CALIFORNIA DREAMING to Conquer Cancer honoring Judy Carroll, Lexy & John Carroll & the Carroll Family with the Lifetime of Giving Award on the back lot of Paramount Studios in Hollywood.  The event will be designed once again by John Ferdenzi of Town and Country Event Rentals and is expected to the attended by 4,000 guests with a goal to exceed last year’s $1.8 million dollars raised for cancer research.
For the 15th year in a row, Concern will help celebrate The Best of LA 2019® on Los Angeles magazine’s street which will feature lounges, photo booths, food stations, DJ dancing and much, much more.  The magazine also donates $25,000 each year to Concern to help further the mission.

The backlot streets will be filled with over 75 food and beverage vendors under the direction of Nancy Eisenstadt including notable classics such as Vibrato Grill Jazz, Ocean Prime, The Grill on the Alley, Fogo de Chao, Atmosphere Restaurant, Outdoor Grill, Gyu-Kaku, The Urban Oven, Oak Smoke BBQ, STK, and Pink’s Famous Hot Dogs just to name a few. Plenty of musical and interactive entertainment will held on multiple stages and various locations throughout the venue which will include photo studios, lounges and SPA services provided by the Beauty Bus Foundation.

One of the highlights of the evening will be The Silent Auction and live auction under the direction of this year’s auction chairs Lynne Fox, Bettina Tendler O’Mara, Wendi Nogradi, and Courtney Teller.  Live and silent auction items and packages include one-of-a-kind opportunities, concert and event tickets, restaurants, staycations, golf packages and so many other wonderful items donated by our friends throughout the community.

Starting from a simple idea back in the early 70’s and watching it become a reality with thousands of moving parts is the one thing that sets Concern’s signature Block Party apart from most other organizations in this city. It takes a tremendous team comprised of three generations of volunteers all working together each year and this year’s Block Party is on course to be one of our most successful fundraising events yet.

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